Customer Relationship Management

Our first set of papers around analytics in education has been published, and with nearly 17,000 downloads, it would seem that there is an appetite for resources around this topic. We are now moving onto phase of our exploration of analytics and accompanying this will be a range of outputs including some more briefing papers [...]

After twelve years, I’ve decided to leave CETIS and I finish today. In my final blog post, I just thought I’d share with you with a couple of things that have really stood out for me during my time as an e-learning technologist.

We've already stated the importance of communication as the glue that binds the various stakeholders together in relationship management ( see Relationship Management: Communicate, communicate, communicate). In this post, we'll be taking a look at the institution's and management's role in relationship management with regard to culture change. The key advice for management is to communicate, and be transparent and sincere, otherwise there will be resentment amongst staff.

The JISC funded ESCAPES (Enhancing Student Centred Administration for Placement ExperienceS) project at the University of Nottingham has focussed on improving the management of its placement process for both staff and students. As employers are more likely to take on graduates with work experience, students may be more likely to choose a course that has a placement element. The relationships between teaching staff, administrative staff, students and businesses are an essential part of effective placement management.

We've just started a new JISCMail Discussion List for anyone who wants to talk about CRM (Customer Relationship Management) in the HE (Higher Education) and FE (Further Education) sectors. The CRMinHEFE list is a space for all stakeholders to discuss the implementation of CRM as a process and as a technology.